What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Rent a Motorcycle

Traveling and commuting can really be annoying especially if time is of the essence. Imagine having only less than a week to visit and see all the things you want. It is really annoying when you have to think about the traffic. So if you need to go to your destination as fast as possible, why not rent a motorcycle?

Renting a motorcycle is a fun and easy way to reach your travel destination. Imagine having to sit for hours riding a car, van, or bus in a traffic-congested street or highway. With a motorcycle you can drive easily even on some busy streets or traffic-congested highway. You never have to miss an important work meeting or miss getting to the local museums, art galleries or theater on time!

When you plan your much-awaited vacation, either together with your life-partner or two of your closest friend, it is better that you already have a mode of transportation in mind. If you plan to go to a beautiful resort or just roam around the cities of Paris, Barcelona, ​​Singapore, Thailand, or any place that you would like to visit, make sure that you have already included a vehicle service to take you to your desired Scenic spots. If you know how to drive a motorcycle, go ahead and rent a motorcycle. But, remember that choosing this mode of transportation is ideal if you are traveling with your wife, girlfriend, or a close friend. It is convenient, cheap, and great if you love to travel light.

7 Ways to Experience Warmth This Holiday Sales Season

Feeling a little glum this holiday season? Many people do. Psychologists tell us that their client business really picks up around this time of year. Why is that? Are not the holidays designed to bring out the best in people? Do they really? Many people are lonely, even in a crowd, feeling isolated and apart from caring family and friends. Quite possibly, they feel that no one really cares or even cares enough to listen.

While these issues may vary as far and wide as the individuals in question, there is a common thread among all of us. That thread is purpose . In his huge best-seller, A Purpose Driven Life , Rick Warren outlines the case for purpose and answers the question "What on Earth am I here for?" Purpose make all of the difference and can supersede any circumstances as long as we do not allow ourselves to wallow in self-pity or selfishness.

Many salespeople experience a flood of negative emotions during the holidays. retailers notice both an increase in hostility and a decrease in patience and manners among customers. Field salespeople, often already excluded from their co-workers, often experience a discouraging slowdown in business and the customer's desire to put off purchasing decisions until after the first of the new year. Furthermore, these salespeople often are on the front lines of poor human behavior, sometimes falling victim to the wrath of an angry customer.

I submit to you that this Christmas season can be different and wonderful for you. You can make a real difference in your own life and affect countless others in the process. How? Simply do something positive for another human being without any expectation of payback or benefit to yourself. Start with the following:

1. Give of yourself.

2. Be a friend.

3. Lend an ear.

4. Provide a shoulder.

5. Pick someone else up.

6. Offer encouragement.

7. Smile

Did you note that none of these were financial or involved material things in any way? The truly important things in life seldom are. Remember, what comes around, goes around. We do reap what we sow.

So today, help out at your local soup kitchen, Salvation Army or faith-based facility. Invite a college student or military person with now to go over to your home for Christmas dinner. Look for opportunities to provide little services for others, often going unnoticed. In so doing, you will warm up and discover joy and purpose, leading to fulfillment and happiness this Holiday Season.

Try these seven activities and see for yourself. When January, 2008 arrives, you will be more than ready, emotionally charged, changed and expectant of a banner year.